Being a shareholder is weird. While studying my first degree, I was taught how to build companies and structure shares to benefit the client. In my head, I have this vision that my 50 shares of Target give me some say in how the company is run. I know that it’s silly but it’s so ingrained in my head that I’m an owner of a multi-million dollar company that all eye-rolls and opinions to the contrary just fly over my head.
On Monday, I decided to visit my local Target. I walked in, head held high and smiled to all the associates — they do, technically, work for me you know — and went about my shopping trip. I picked up some unpriced nylons from an empty shelf and walked around the store looking for a price scanning machine. Ah Target, trying to get people to commit to items without telling them the price — this is the exact opposite of Zeller’s philosophy of always-have-the-register-scan-a-lower-than-shelf-price. As a shareholder, I approve of the lack of prices but, as a frugalista, I was terribly frustrated.
Since somebody wanted tacos, I made my way over to the food section. I thought about taking picture after picture of the empty shelves but more than enough has been said about that (google “Target empty shelves” if you don’t believe me.) that I only took one clandescent photo:
You guys — there are like 10 litres of 3.25% milk. This tells me that a) Target is really moving milk b) no one shops at Target and they think that 10 is the right number of litres of 3.25% milk that they’ll sell c) the grocery manager is delusional or d) there’s a bigger issue at play here.
By all analyst accounts, the answer is d) — major supply chain problems are plaguing Target in Canada and this is why they are having a hard time competing with the Walmarts and Superstores and are posting billion-dollar losses. I frown and make a mental note to tell all my friends to shop at Target.
Carrying on, I paid for my purchases (in cash, of course. This was Target, after all) and went home where I proceeded to make delicious tacos. I browned the meat, added some water and went to cut open my seasoning package when I saw something that made me question why exactly I thought Target was a good share to own:
Do you know how long it takes taco mix to expire? Two years. Guess how long Target has been in Canada? Uh, not two years. In fact, I was living in Calgary when this Target opened. Where is this taco mix from? How has it been on the shelf long enough to expire? DOES ANYONE SHOP AT TARGET?
And that, fellow readers, is the worst thing about being a Target shareholder — the fact that the company I own is pushing taco mix that’s from Lord-knows-where and is 18 days away from being expired.